This product by Helena Rubinstein, Power A, is a revolutionary product that uses enzyme technology to accelerate the transformation of Vitamin A derivatives into pure retinol. Power A is the result of extensive study to find ways of delivering an effective product to the skin while maintaining the skin's natural balance.

Try this neat approach to smooth out fine lines, wrinkles and crow's feet around the eyes and to improve the regularity of the complexion by using Power A For Eyes.

Recommended for night use, Power A For Eyes can also be applied during the day, followed by a skin care cream or protective makeup. Manufacturers claim quick, visible results can be seen after four weeks with regular use.