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Singapore Fashion Festival

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Written by Mathew Shine

Fashion - Fashion Shows

Tags: Asia | fashion week | SFF | Singapore | Singapore Fashion Festival

H
onouring its stance as one of Asia's most influential and glamourous public fashion events, the Singapore Fashion Festival will once again present the best emerging and established designer collections for all fashion enthusiasts to enjoy.

Brought to you by MasterCard and the Singapore Tourism Board, the Singapore Fashion Festival runs from lateMarch to early April each year and will showcase the latest collections directly to the public and new season shoppers.

This festival offers an eye-opening preview to the season's trendiest colours, fabrics and styles through a series of exciting fashion shows and exhibitions, as well as product launches.

Shop in between the visual feasts and take advantage of the promotions held in conjunction with the festival which is embraced by Asia's most fashion-forward retailers along its most famous shopping street, Orchard Road, as well as in the neighbouring fashion precincts of Marina Bay and boasts an engaging 10-day schedule of events that profiles the best trend-setting looks from premium local designers to international luxury fashion brands.

As a beacon to all Festival-goers, style headquarters will again be located in the heart of Orchard Road at Ngee Ann City's Civic Plaza, in a purpose-built tent structure that will host a multitude of gala events and memorable runway shows.

A unique feature of the Festival is that fashion enthusiasts have the opportunity to purchase the hot new looks seen on the catwalk of the Singapore Fashion Festival from leading shops in Singapore.

As one of Asia's most influential public fashion events, it will showcase the latest Spring/Summer and Fall/Winter collections from the world's top shows in New York, Paris and Milan. Among designers featured are UK supremo and Creative Director of Pucci, Matthew Williamson who will be making his full scale fashion runway debut in Asia. Vivienne Tam, another internationally acclaimed designer will present her Fall/Winter collection.

Other highlights include French Haute Couture designer John Luc Amsler, Shanghai based Lu Kun, Francis Cheong, Tangs, Baylene, Top Shop, Burgundy and Indian Designers Small Shop. Among the models featured are leading runway models Ai Tominaga and hot rising stars such as Anne Watanabe.

The Singapore Fashion Festival hopes to reinforce Singapore's position as a premier hub for fashion shopping in the region drawing fashion followers from the region to shop for fashion. After a successive fashion festival from 2006, SFF attracts an even wider talent pool from different Asian countries as well as our own local talents to step forward and showcase their ideas. Visit the festival website for more information on key shows and how to attend the festival.

Singapore Fashion Festival 2007, Presented by MasterCard and made possible by Singapore Tourism Board, The Tent at Ngee Ann City, Orchard Road, www.singaporefashionfestival.com.sg
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