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Levi's Indigo still rockin' it

Tags: denim | jeans | Levi

Levi's Indigo line

Levi's Indigo line will have you feeling anything but blue...

Levi's launched what they call "a new blueprint in denim" via their Indigo line of t-shirts and jeans some time ago, but have been keeping the line updated with new cuts and styles. The t-shirts come in a variety of patterns but it's the range of jeans that are most likely to cause a stir.

Levi's Misses Pencil Jean 542 has a low rise and slim fit that's cut clean, close, and straight from hip to ankle, and is 99% cotton with 1% spandex for the perfect fit that hugs your shape.

Boasting lighter material and a range of indigo dyes that will benefit from washing in any kind of water, the unisex denim can currently be found in Levi's stores around the world. They made a great impression in Asia by getting Fiona Sit and Pak Ho to model the line, but you don't need controversy when you've got a great product.


Available from Levi's retailers everywhere, or visit www.levi.com.

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Tags: mods | music | style | subcultures

During the early sixties there were great changes in America, particularly, in the civil rights movements.

This meant black popular music became a lot more accepted. Soul and Motown were the main musical styles providing good fast music with a catchy beat which people could easily dance to.

These artists who sang for these labels such as Marvin Gaye and Smokey Robinson performed in good suits and always appeared very stylish carrying on the tradition of the jazz musicians of the decade before.

Clubs in London picked up on the popularity of this music and started to provide venues where young working class people could go to and dance. The youngsters who were attracted to by this style of music would naturally imitate their idols kicking off a trend of always dressing very stylish. Fashion was of most importance to these working class people who were known as the Mods...

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